Visit House of Bruar Whilst at The GWCT Scottish Game Fair

1. Why are you supporting the GWTC Scottish Game Fair this year?

We support the trust via various initiatives during the year. It’s an incredibly important charity – a vital source of knowledge on conservation science and wildlife management, and a key support for those who work in the countryside. Of course, those who come to the fair are also some of our best customers.

Being a sponsor allows us to remind a key audience that we are here during the run-up to our Autumn/Winter clothing launch.

2. Most people in Scotland are familiar with The House of Bruar from visiting the store, but there’s more to the company than that, isn’t there?

The company is very multi-faceted. Though the bricks and mortar site remains incredibly important to us, we’ve attracted a whole new UK-wide and worldwide audience through our direct shopping channels. The USA has taken brilliantly to our tweed and tartan ranges, and now accounts for a significant portion of our turnover. We are also gaining increasing recognition as a clothing brand, which is very much the work of my brother, who heads up design and production. It all keeps us very busy, but we have a great team.

3. Bruar is known for quality, but also for being at the luxury end of the market – is this justified?

When my parents established Bruar it was absolutely with the intention of making it aspirational – a showcase for the very best of Scotland. We embrace that reputation for quality, but an equally important part of our ethos is value for money, which is why we were one of the first places in the United Kingdom to offer cashmere jumpers at an affordable price.

Before we introduce any line, we carefully study the market and look at whether we can be competitive in that field and we only proceed if the answer is yes. The most recent example is our soon to be released range of waterproof sporting coats for men and women. We’ve looked hard at the competition and what our development team has managed to create in a fabric that can withstand a 10ft column of water is truly remarkable at the price.

4. For anyone considering visiting Bruar whilst they’re in Perthshire for the show, what should they look out for?

Summer is a great time to visit – the Scottish ice cream parlour is in full swing and our central courtyard is a wonderful place to be. Of course browse the various Country Clothing Halls, and the Present Shop, and don’t forget a walk up the Bruar Falls, even if only to the first bridge, to get yourself ready for a hearty lunch in the Restaurant or the Lobster Fish & Chip Shop. Don’t forget to visit the Gallery before you leave, for a change of pace and to take in the wonderful scenes of natural beauty on the walls. We like to think of it as a complete day out.

I should also mention, on the 10th-12th of July, we’ll be welcoming a huge range of local food suppliers to offer tastings as part of our annual food festival. Join us from 10am until 4.30pm each day.